Defined RodentRadar's Ideal Customer Profile (ICP)

Built a detailed Ideal Customer Profile defining exactly who RodentRadar is for — and who it's not. The ICP targets independent pest control operators who hold structural pest and rodent licenses, invest in their brand with professional websites and strong Google reviews, and see data-driven monitoring as a competitive edge against national chains. Company size doesn't matter — mindset does. The document incorporates direct feedback from pest control professionals who independently identified third-party audited facilities as a high-value use case, and outlines a partner network model where qualified operators earn limited protected territories and receive consumer leads generated by RodentRadar's growing online presence. Lead sourcing starts with organic discovery through Field Notes SEO content, supplemented by outbound prospecting via state licensing databases when needed.